CONSUMER
HEALTHCARE

Improving everyday health through trusted products, consumer understanding and stronger access.

Our Purpose is to Deliver Better Everyday Health

At Wings Pharma, our Consumer Healthcare business is built around a clear purpose: to help more people take care of everyday health needs with products they can trust, access and use with confidence.

We start with the consumer. We look closely at everyday health concerns, buying behaviour, usage habits and affordability expectations. This understanding guides the way we develop, position and deliver our products across categories.

From pain relief and oral care to cough & cold, hair care, wellness and personal care, our focus is to create healthcare solutions that are relevant to daily life and available when people need them.

GROWING WITH PURPOSE

Our Consumer Healthcare business has grown with the needs of the market.

From 2021 to 2026, our teams have expanded from around 150 people to 700+ people, strengthening our ability to serve more consumers, reach more markets and support more brands across our portfolio.

This growth reflects our commitment to building a stronger consumer healthcare business through people, distribution, product development and market execution.

A strong portfolio across eight healthcare categories.

Hair Care

Oral Health

Pain Relief

Respiratory Wellness

Digestive Health

Skincare & Beauty

Vitamins & Supplements

Sexual Wellness